This book was assigned reading at Boston University, and should be assigned reading for any game business start up or even a first project. One of my professor, who is a serial entrepreneur and sits on the boards of start-ups, wanted us to read this book. It’s a short book, a quick read, but the rules Guy has put down are critical. You can get the same general information by watching videos of Guy present his talks… But they always change a little bit. If you want all his ideas in one place this is the place. Here is a youtube video that gives you a flavor for the man and his ideas.
Anyone with a business, a game project, a product, or a service can benefit from understanding the philosophy of Apple Computers. If you are an Apple fanatic and wonder ‘how do they do it’, this is how, written by one of the guys (ha) that helped build their corporate culture.
If you have talked to me for any length of time about business development or game development I have quoted two of Guy’s rules. “Don’t worry, be crappy!” and “Churn, baby, churn!” they are fundamental tenants of how I go about things.