During the Smart Money in Gaming event, Dave Biscelgia (b shell ia) provided some great, and very specific advice for social, mobile start ups. The first piece of advice, test internationally. This strategy is called a soft launch. The goal of which is not to generate tons of revenue, but rather to gather user data. This data helps tune retention, figure out where problems exist in the app/game, and add polish to the product before the real launch in the U.S. market.
Also during the event Tier 5 was mentioned as a specific example of a location where cost to acquire users is extremely low, however conversion is really bad. There are some terms in that sentence which are new to the blog. We’ll go into them a little more specifically in the near future.