Not everyone likes kickstarter. I do… But then my day job is in financial services, so the complaints about kickstarter are peanuts in comparison. Rab Florence’s great blog THIS FUCKING AMUESMENT ARCADE makes a few points about why kickstarter is bad. We’ve taken a look at the good stuff. Let’s look at the bad.
Most of this post was written in the voice of Mike Rugnetta… [insert link to future PBS Idea Channel episode]. There may or may not be a little man crush involved.
1.) Established industry veterans are using kickstarter to fund projects because of greed.
Not every Angel investor on the planet is willing to back every project. For venture capitalists, you have to demonstrate success before they will meet with you. Even for proven industry vets like Peter Molyneux not every idea gets backed. If you can’t draw a straight line between yourself, your ideas, and profit you aren’t likely to get backed by anybody. Angel investors are not pushovers either. They have to see some pretty compelling evidence that you’ll succeed, or they take a BIG chunk of your ownership.
And let’s face it. Up till crowd funding sites were created it was really hard to accurately gauge community interest in something. Even with the sites it’s still difficult to gauge if there isn’t interest, or if you just didn’t pitch it well. You wonder why most games were Madden NFL 20XX? Big companies cannot risk money on things that might not work. So you get game franchises.
There could be some greed behind the scenes of crowd funding… But I seriously doubt that many kickstarters, famous or otherwise, are taking the funds provided and using them for purposes other than stated. That doesn’t mean that every kickstarter will succeed, and that every passion project will spend our money wisely… It just means that I don’t see a lot of fraud going on. At least not yet.
2.) “But these capitalist animals, Molyneux and Braben to name but two, are transforming Kickstarter into a shopping website for products that don’t yet exist.”
Actually that’s a pretty big criticism of kickstarter in general. Like, all of it. As this complaint is true the entire site over, it is unfair to heap the blame for this one on Molyneux and Braben. Eventually having a ‘shopping center for things that don’t exist yet’ is a real possibility. But not necessarily a bad one.
3.) “We are being exploited”.
This is an interesting point of view and not an uncommon one. Lot’s of people feel that targeted advertising, and mass market products exploit the general populace. Oddly enough everyone running the companies that produce the advertising and the goods bought by consumers are chasing ‘what the consumer wants’. Like uroboros this cycle goes round and round. Trust a business major when they say that consumers drive the market. It took a business degree to get that straight in my head, but that’s the way the world works. Educated consumers are in control even if the companies don’t want many of those to exist.
There is definitely a bit of mad rush of money because kickstarter is allowing a new way to express demand. That will die down. At some point it will become obvious again who’s in control. Like a new game you’re obsessed about for exactly 38 hours (cough) X-com: Enemy Unknown (cough) then stop playing.
In the end kickstarter is just different. Neither good nor bad, simply a new tool. Some people will use it well, and some people will use it terribly. Kickstarter will ultimate change the way that producers, be they game publishers or watchmakers, view risk. They will see that there are passions out there they can’t account for with metrics. The public is willing to pay for things that customer surveys simply cannot reveal. Games can be viable even though, and maybe even because, they don’t target wide demographics.
The three points, being railed against, are the very things about kickstarter which will ultimately change the marketplace. Niche marketplaces, like game design, stand to benefit the most by demonstrating that even niche’s can have wide appeal. And some great games will get made along the way… Some crappy one’s too… But also some great ones. What’s wrong with that?