What Underwear reveals about kickstarter.

Here is a great article on Business Insider.  Anyone considering a kickstarter campaign should give it a read.  It’s about underwear.  Also the problems that success brings.  But it also highlights one reason why game development works better on crowd funding than other products.  


In the case of Flint and Tinder, they have to produce 23,000 pairs of underwear, when they intended to make 3000.  In the case of Scrumble Ship Dirkson has to produce a single game (which gets copied many times).  Software is extremely easy to copy.  Physical goods are not.  Granted the manufacturing process makes it easier for fewer people to do more work, but even the most advanced manufacturing techniques can’t beat Ctrl C, Ctrl V.

Kickstarter can be a dangerous thing whether the project succeeds or fails.  Failing to plan for success can be as detrimental as failing to plan for failure. But know that as long as your swag is digital you have it better then Flint and Tinder.

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